Privacy Policy

Last updated: July 13, 2026

PixelZen ("we," "our," or "us") is developed by MimicLabs. This Privacy Policy explains how we collect, use, and protect information when you use the PixelZen mobile app.

Information We Collect

We collect the following types of information:

• Account information. When you sign in with Google or Apple, we receive your display name and email address. When you sign in with email and password, we store your email address.
• User ID. A unique identifier assigned to your account by Firebase Authentication, used to associate your data with your account.
• Game data. Your pixel art progress, completed canvases, gem and orb balances, tool usage, daily challenge streaks, and achievements.
• AI creations. When you use Pix's Workshop, the prompt you type and any image you upload are sent to our AI generation partner, RetroDiffusion, to create your canvas. They're used only to generate your artwork and are stored with your account alongside the result. Your creations are private to you.
• Purchase history. Records of in-app purchases (gem and orb packs) used to grant purchased items to your account.
• Device identifier. Your device's advertising identifier, collected by our third-party advertising partner (Google AdMob) and used for ad serving. Ads in PixelZen are non-personalized.

How We Use Your Information

• App functionality. To authenticate your account, save your progress, process purchases, and deliver core app features.
• Advertising. Google AdMob uses your device identifier for ad serving. Ads are non-personalized; watching a rewarded ad is optional and earns you in-game gems.

We do not use your name, email, game data, or purchase history for advertising or marketing purposes. We do not sell your personal information.

Third-Party Services

PixelZen uses the following third-party services, each with their own privacy practices:

• Google Firebase. Authentication, database, hosting, and cloud functions. Firebase Privacy
• Google AdMob. In-app ads (banner and rewarded). AdMob may collect device identifiers for ad serving. Google Privacy Policy
• Apple. In-app purchases are processed by Apple. We receive a receipt to verify and grant purchased items. Apple Privacy Policy
• RetroDiffusion. AI image generation for Pix's Workshop.

Anonymous Use

You can use PixelZen without creating an account by tapping "Skip for now." In this case, your progress is tied to an anonymous user ID on your device. If you later sign in, your progress can be transferred to your account.

Data Retention

We retain your account data for as long as your account is active. You can delete your account at any time directly in the app (Profile → Delete Account). Deletion permanently removes your sign-in and makes the account irrecoverable. Some associated records, such as purchase and transaction history, may be retained for record-keeping and fraud prevention.

Children's Privacy

PixelZen is rated 13+. We do not knowingly collect personal information from children under 13 beyond what is necessary to operate the app. If you believe we have inadvertently collected such information, please contact us and we will delete it promptly.

Your Rights

Depending on your location, you may have rights to access, correct, or delete your personal data. You can delete your account and its data directly in the app (Profile → Delete Account), or contact us at the address below to exercise these rights.

Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by updating the date at the top of this page.

Contact Us

If you have questions about this Privacy Policy or your data, please contact us:

MimicLabs
Email: privacy@mimiclab.ai